Branding
Your Site
A keyword-rich
domain name will make it easy to get inbound link text with your primary
keywords in them, but don’t forget that your domain name also plays a role in
your branding. Your domain name should have your branding in mind as it can
help reinforce the ideals of your brand.
On the web
there are many different business ideas or business models. If low cost is your
business model, then you will find people who are willing to work for half your
wage that will slash throats to get by on razor thin margins. It is not a way
to enjoy life.
Someone can
always do your job cheaper. For example, Google turned labeling images into a
game. Now thousands of people are labeling images, for free, to improve
Google’s image search relevancy. You can take a look at this process by
visiting http:// images.google.com/imagelabeler/.
Branding is
one of the most important parts of building any website or web-based business,
and it is what allows you to establish healthy profit margins. Every Monday,
Rob Frankel holds free branding clinics on his website. I recommend going to at
least one of them and asking a question or two. He also wrote a great branding
book by the name of The Revenge of Brand
X.
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