For competitive phrases, link popularity and the words in those
links are the single most important part of Search Engine Optimization (SEO). But to get the right types of people to want to vote
for you your site needs to do many things well.
With most
websites, conversion and profit are more important than the sheer amount of
traffic you get. Making small changes within your site can double or triple
your conversion rate. If you do everything else correctly, you do not need to
put as much effort into SEO.
If you already know the topics
covered in Chapter 3, feel free to skip over them. More than trying to answer
all questions about the web, Chapter 3 is there to help point you toward
answers to other Internet business-related questions you may have.
Before getting
too far into SEO, think about whether the idea you have is one that will be
easy to spread. If it is not, think of how you can transform your concept into
something that is easier to disseminate throughout the Internet.
It is usually
far easier and far more profitable to create an idea worth spreading than it is
to spread an idea not worth spreading.
Disclaimer:
Since search engines are constantly changing while still keeping secret their
algorithms, there is no way to know the exact algorithms at any given time.
However, due to data collected through observations of search engines over the
past several years, it is my hope that this book will teach you how to make
informed observations and decisions as search engines continue to change. With
enough experience, one can discern patterns in the search engine puzzle, and as
a result, figure out how the process works. This guide was created to help you
learn to identify those patterns and solve the puzzle.
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