Subdomains
& Local Markets
Subdomains are
best to use if you have a small amount of content about each market. If you
have significant content for each market, it may make more sense to create a
site for each market.
If your site
is in an exceptionally competitive category and you have many links that would
be hard to replicate, then you might want to use folders (or possibly
subdomains) on your main site for each language instead of trying to build up
the link popularity of many different sites.
U.K. English
is much different than English in the United States. Even within the same
language you may need multiple versions to cater to different dialects,
customs, and tastes.
Subdomains
in General
If your main
site is a thin e-commerce site, or if it lacks authority, it might make sense
to keep most of your authoritative content together with the low authority
content. But if your site has great authority, then using a subdomain for some
of your content should allow you to get more listings in the search results.
An advantage
of placing some of your content on a subdomain is that if you have a strong
brand and the subdomain is also authoritative, then when people search for your
brand some search engines will feature both your domain and the subdomain at
the top of the search results, and searchers will have to scroll a long way
down to find competing sites or sites that are critical of your brand.
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