SEO
Feedback Loop
The effects of
SEO do take time to kick in. At any given time, considering how dynamically the
web changes, there will be some holes in search algorithms that make certain
SEO techniques exceptionally effective.
I have spoken
with current search engine engineers working at major search engines in regards
to this e-book. I also have spoken with database programmers who later became
some of the world’s most technically advanced SEOs. Some of these programmers
have told me what some would consider tricks that work really well, but they
only work really well because few people know about them.
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They are the most likely to quickly change. Some things
that are cutting-edge and effective today can become ineffective and actually
hurt you tomorrow.
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Some of them can be damaging to your brand.
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Aggressive techniques are the some of the most likely
techniques to get your site banned.
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Some things are told to me as a secret, and if they are
made openly available to anyone (including search engine engineers—some who
have read this e-book), then they lose their value, and I lose my friends and
resources.
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I do not have a lot of experience with exceptionally
aggressive promotional techniques, as I have not needed them to rank well in
most the markets I worked in.
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People who use aggressive techniques are not evil or bad,
but I cannot possibly put accurate, current, useful, and risky information out
to everyone in an e-book format and expect it to not cause problems for some
people.
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To me, effective web promotion is balancing risk versus
reward. SEOBook.com got on the first page of Google for SEO within nine months
of making the site, with less than $5,000 spent on promotion. Most sites do not
need to use overly aggressive and risky promotional techniques. SEO works so
well because most sites on the web do not actively practice effective SEO.
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