Maximum Analytics
Create
a Baseline
Many web hosts
maintain free server logs which show you what pages were most frequently
requested and what keywords people searched for to find them or what pages site
visitors came from. In addition to web hosts, many analytics products like
Google Analytics, Clicktracks, and HaveAMint.com are available for reasonable
prices.
If you run a
commercial site you can also use Google AdWords, Yahoo Search Marketing, and
Microsoft AdCenter to buy traffic for your site. If you track what keywords
convert that will help you know what types of keywords you should be focusing
on with your organic SEO campaign.
Rank
Checkers
There are a
number of free rank checkers and commercial rank checkers applicatations
available (like Agent Web Ranking and Advanced Web Ranking) that check your
rankings for keywords in major search engines.
It
is easy to get lost worrying about shifts in rankings, but what matters more is
if your traffic streams are growing as your site matures and you market it.
Some of the
major search engines like Google and Microsoft are sharing data with webmasters
about what keywords their sites rank for and what keywords send traffic to
their sites. You can sign up for Google Webmaster Central for a look at this
type of data.
Building
From Your Strengths
Seeing what
you already rank for is useful because it helps you understand the mindset of
consumers finding your site. It is easier to rank for keywords related to
Learning
what types of sites reference you and why they chose to reference you helps you
learn how to create marketing ideas that are more likely to spread.
If you track
your growth and what has been working well for you then it makes it easy to
keep pushing things that have worked well for you in the past and focus less on
things that provide little to no return.
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