Social
Interaction
Many of the
top channels got to be top channels by adding original content and value to
their marketplace. Others may have got there by stroking the egos of key
players in their market.
Your content
quality does not matter until you get people to consume it. So here are a few
tips to help you get noticed
•
Quote and link to popular bloggers, and add value to the conversion
•
Leave valuable useful comments on popular related blogs
•
Write articles for other popular blogs
• Create community based ideas and ask for feedback or
involvement of community members before launching it
•
Actively solicit comments and reply to them
•
Network offline at industry trade shows, conferences, and
community gatherings
• Don’t be afraid of controvercy. If you gain mindshare and
authority some envious parties will hate you for it.
•
Add enough value to ideas that people talk about you when
referencing them
• Encouraging contribution from others and highlighting
their contributions builds a community effect to your site
Post
Regularly
People
appreciate regularity. Some bloggers ask for guest bloggers while they go on
vacation, while others pre-write draft posts that they publish periodically
when news is slow.
If
you are short on ideas to write about then participate in your community and/or
solicit feedback and questions until you find good topics to write about.
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