Use Standards Where Applicable

Use Standards Where Applicable

People know “blue underline” means “hyperlink.” Whenever possible, it is a good idea to follow standards. Sometimes deviations may be necessary for site design,

but use them sparingly. It makes it easier for people to do what you want them to without needing to think.

Some webmasters may be more likely to link to a standards-compliant site. If your site is focused toward a geek or techy market, you will likely want to make sure it validates and is standards compliant. Most sites do neither.

If your target audience does not care much about standards, and the time and money it would cost you to make it accessible are too much, then it may not be important to address design and accessibility anytime soon.