The
Right Domain Name
I either make
my domain names define themselves exactly or I think of a creative way to state
its purpose. Your best bet is to think of a name that is an extension of who
you are.
A short and
easy to remember URL is friendly to word-of-mouth marketing. Would you feel
better referring a friend to seobook.com or
seo-search-engine-optimization-marketing-e-book-book.com? Which would be easier
to remember and say? If you make a message hard to spread, then it will
probably spread at a slower rate.
Buying
Multiple Names
Often times it
is worth it to buy multiple domain names, even if you do not use them all. By
securing multiple domain names you can decide to use some of your secondary
domains to cover similar thematically-related topics AND prevent competitors
from purchasing the name.
Within six
months of my starting the SEOBook.com website, someone was already spamming me
trying to sell me SEOBooks.com. I should have spent the additional $8 to
register that domain from the start. You also may want to buy a generic name
and the domain name that matches your business, and direct them both to the
same location.
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