Branding
to an Audience Segment
A guy I met
did not have a large marketing budget, but wanted to market a video clip idea.
I thought that it would be a great idea to use the viral nature of blogs to
market the initial product (i.e., let the bloggers market the product for us by
word-of-mouth, because word-of-mouth spreads like wildfire). I came up with the
name BlogFlix.net. The site later went under after some technical errors, but
within a few months of being finished, it was featured on popular sites such as
Smart Mobs.
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