Dashed Domain Names

Dashed Domain Names

Direct marketing mail campaigns usually peak in effectiveness around the third exposure to a marketing message. Many shoppers look around. If you want them to come back, you want to have a domain name that will stick in their heads. It can have keywords in it, but the thing you want more than anything else is a name that sticks.

If the option between having the dash in the domain and not having a dash exists, you are probably better off going without the dash as it looks more professional and would most likely be more memorable.

It is branding suicide to only have users find your site via search engines. If you are hoping to make sales on the first view in search engines, you need strong copywriting and usability.

If you are just using quick-buck-lead-generation websites then you may want to use a keyword-rich hyphenated domain for the small benefit it may offer, but in most cases, I do not recommend a hyphenated domain name for long-term websites