Long
versus Short URLs
People will
forget the words in a domain name that is exceptionally long. Another problem
with exceptionally long URLs is that they get cut off in e-mails and some other
data transmission types. If you make the idea hard to spread, then you limit
your site’s potential income.
The
Best of Both Worlds!
What
if you could get some of the benefits of a long keyword rich domain while still
using a shorter and easy to brand domain name? You can!
If you use a
short, branded domain, you can still include your keywords in your page title
and logo to help control how some people link at your site. For example, a
company like PayPal can register the domain Paypal.com, but put the words payment solutions or online payments in their logo near the word PayPal. Some people will reference them with those words as
part of the company name.
Search engines associate words that occur near one
another. For example, Google
showed the following as suggested advertisements. If you can
work your name or your company name into the default topical vocabulary of a
search, you will have a strong advantage over your competitors.
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