Banners
versus Contextual Ads
Many web
surfers have become banner-blind and ignore the top part of a page. Banners
have horrible click-through rates.
I do not
usually use default banner sizes unless I feel it fits well with the site
design. The best revenue options are link rentals, sponsored content, or
context-based text ads. Good advertising
does not look like advertising.
One site that
I work with sells links for $500 a month per link and only made about $30 a
month off AdSense. Other times, AdSense can make far greater profits. Depending
on the market, it may be best to use one or the other or a combination of both.
Reviewing
Products
If you read a
book you like, tell people about it. Give them the opportunity to buy the book
from your website. Review products you like. Successful affiliate marketers
know it is much easier to sell products if they provide what appear to be personal, unbiased reviews.
Mike’s
Marketing Tools is a site that sells Internet marketing books and software.
Some of the stuff he recommends is great, but some of it is also terrible. No
matter what Mike thinks of the product, he gives the appearance of an honest
unbiased positive review of just about everything listed in his directory. It
usually highlights more benefits than downsides. By doing that and ranking well
for numerous product names, he makes a good amount of money.
If you do
review products in depth, make sure you give each product its own review page.
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