Create
Value and Then Extract Profits
You want to
earn money from your site, right? It’s easy if it is your hobby and not the
exclusive goal of your site. However, if your goal is to make larger profits,
you will need to look in areas such as advertising.
Many sites
fail because they fill their site with ads on before they even get a loyal
following. By creating value without placing much emphasis on early profits,
you can later make a larger sum of money when the site has a large, valuable
user base.
Also, remember
that links have value. You need to gain link authority for search engines to
trust you. You will never build a large, profitable audience unless you get
other people to want to link at your site.
Non-Commercial
Profits
Even if you
are only trying to sell your opinion, you can still earn money from it through
hard work, creativity, or simple outspokenness. If you are selling advertising
space, you first need to win great distribution. You do not win that
distribution by throwing too many ads up too early! Offer something worthwhile,
then try to extract value— in that order.
I made a
personal blog about losing weight that was accepted into DMOZ and the Yahoo!
Directory, both absolutely free. After the site aged and gained authority, I
placed ads on it.
It
is easier to get links for a non-commercial site than for a commercial site.
After the links are in place, you can use that link popularity and authority to
do whatever you want to do with it.
Some people
may consider it bait-and-switch, but as long as your site does not deviate too
far from its original purpose, most of the links will likely stay.
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