Blogging 2016
Why
is Blogging Such an Effective SEO Strategy?
Over time
popular bloggers build up hundreds or thousands of subscribers. These
subscribers are people interested in the field or topics that blogger writes
about. Each time those bloggers write a new post those readers get notified of
the new content in their RSS readers.
Imagine that…
•
everytime you had an idea to share, that 5,000 people who
trust your opinions see it.
•
most of those 5,000 also write blogs in your field or related
fields.
•
some of those bloggers frequently mention your site
•
some of those bloggers also have thousands of subscribers.
Blogs are all
about spreading ideas (via in content links) and accumulating attention. Where
people go search engines follow. If many people link to your blog posts that
also boosts your search engine rankings for the other parts of your site.
If you write a
frequently updated blog the media is more likely to believe you are a topical
expert than if you are just a merchant selling goods in your industry.
Attention
IBM gave away
a free report called the End of Advertising, which talks about how infinite
user choice is making us less willing to accept selfish and interruption driven
marketing. Which means that going forward if you want to spread an idea
The
"voice" delivering a message, along with its perceived authenticity,
will become as powerful perhaps as the message or offer.
Due to a rapidly
increasing number of competing channels, each publisher is vying for a smaller
piece of the pie. As people like you and me spread stories of blogging success,
it gets harder to jump into the blogging game late.
There are many
strategies you can use to accumulate attention against more established
players.
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