Appearing
Natural
A recent theme
in SEO is finding ways to appear natural. Search engines do not want the most
optimized sites at the top of the search results. They want the best pages and
best sites.
There are only
so many things search engines can look at to determine the quality of a
website. You can emulate many of them, but as search algorithms advance, it
will continue
to get more difficult. Inevitably, influencing people directly (instead of
going after the algorithms) is going to have a higher ROI for many webmasters.
How do you
create a natural linkage profile? Create something that lots of people link to
without you needing to ask them. Build a real brand that will get people’s
attention.
How do you
write optimized content? Make the page title clear and then write content
remarkable enough that people will want
to reference it.
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