Business Links

Business Links

As easy as it is to get syndicated with useful interesting and unique information, it is much harder to get syndicated with commercial ideas, especially if the site does not add significant value to a transaction. Often times links associated with commercial sites are business partnerships.

Many people do well to give information away and then attach a product to their business model. You probably would have never read this e-book if I did not have a blog associated with it. On the same note, it would also be significantly easier for me to build links to SEOBook.com if I did not sell this e-book on it.

Depending on your skills, faults, and business model, sometimes it is best to make your official voice one site and then sell stuff on another, or add the commercial elements to the site after it has gained notoriety and trust. Without knowing you, it is hard to advise you which road to take, but if you build value before trying to extract profits, you will do better than if you do it the other way around.

Ease of Reference

If my site was sold as being focused on search and I wrote an e-book or book about power searching, it would be far easier for me to get links than running a site about SEO. For many reasons, the concept of SEO is hated in many circles. The concept of search is much easier to link at.

Sometimes by broadening, narrowing, or shifting your topic it becomes far easier for people to reference you.

Primitive Search Technology

As the Web grew, content grew faster than technology did. The primitive nature of search engines promoted the creation of content, but not the creation of quality content. Search engines had to rely on the documents themselves to state their purpose. Most early search engines did not even use the full page content either, relying instead on page title and document name to match results. Then came along meta tags.