Business
Links
As easy as it
is to get syndicated with useful interesting and unique information, it is much
harder to get syndicated with commercial ideas, especially if the site does not
add significant value to a transaction. Often times links associated with
commercial sites are business partnerships.
Many people do
well to give information away and then attach a product to their business
model. You probably would have never read this e-book if I did not have a blog
associated with it. On the same note, it would also be significantly easier for
me to build links to SEOBook.com if I did not sell this e-book on it.
Depending on
your skills, faults, and business model, sometimes it is best to make your
official voice one site and then sell stuff on another, or add the commercial elements
to the site after it has gained notoriety and trust. Without knowing you, it is hard to advise you which
road to take, but if you build value before trying to extract profits, you will
do better than if you do it the other way around.
Ease
of Reference
If my site was
sold as being focused on search and I wrote an e-book or book about power
searching, it would be far easier for me to get links than running a site about
SEO. For many reasons, the concept of SEO is hated in many circles. The concept
of search is much easier to link at.
Sometimes by
broadening, narrowing, or shifting your topic it becomes far easier for people
to reference you.
Primitive
Search Technology
As the Web
grew, content grew faster than technology did. The primitive nature of search
engines promoted the creation of content, but not the creation of quality
content. Search engines had to rely on the documents themselves to state their
purpose. Most early search engines did not even use the full page content
either, relying instead on page title and document name to match results. Then
came along meta tags.
0 comments:
Post a Comment