It is hard to
win mindshare in competitive markets with a new site, especially if you run too
many ads on your site. If you place AdSense or other ads above your content on
a brand new blog people are going to be less trusting of your blog.
Blogs are
often hard to monetize using contextual ads, but tend to have great revenue
potential if you sell branded ads, create your own products, or use your blog
to create opportunities for indirect revenue.
Brian Clark
released a great report to launch his Teaching Sells subscription site. His
thesis was that the web is getting too saturated to profit from AdSense, and
that it was more profitable to create your own content to sell. Even if you
plan on giving away your content, if you create content that is good enough to
sell that will help you quickly gain attention and mindshare.
Push
Marketing
You have to do
a bit of push marketing to get a new website noticed in competitive markets.
When you launch a new blog you should:
•
Get involved in your topical community - online and offline if
possible.
•
Submit your blog to some of the popular general
directories and blog directories.
•
Consider buying targeted AdWords or AdSense ads to drive
traffic to your site. Also look at BlogAds if they are popular in your space.
•
Guest author for other trusted blogs in your industry.
Golden
Rules of Blogging
•
Follow your passions
•
Always cite sources with an HTML link
•
Don’t sit on a great story if you believe it is a great idea
•
When in doubt, it is better to be opinionated than boring
Popular
Blogs
To find blogs in your field you can
•
search Google for your topic
+ blog
•
search for recent events in your field on Technorati or Google
Blogsearch
•
search for feeds on Google reader and see how many
subscribers top channels have
•
look at the Technorati 100 most popular blogs list or the
Bloglines 1,000 most popular blogs list
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