Early
Search Engines
The Web did
not have sophisticated search engines when it began. The most advanced
information gatherers of the day primitively matched file names. You had to
know the name of the file you were looking for to find anything. The first file
that matched was returned. There was no such thing as search relevancy. It was
this lack of relevancy that lead to the early popularity of directories such as
Yahoo!.
Many search
engines such as AltaVista, and later Inktomi, were industry leaders for a
period of time, but the rush to market and lack of sophistication associated
with search or online marketing prevented these primitive machines from having
functional business models.
Overture was
launched as a pay-per-click search engine in 1998. While the Overture system
(now known as Yahoo! Search Marketing) was profitable, most portals were still
losing money. The targeted ads they delivered grew in popularity and finally
created a functional profit generating business model for large-scale general
search engines.
0 comments:
Post a Comment