Keyword Suggestion Tools

Keyword Suggestion Tools

There are a variety of tools on the web that do a good job of helping you find which keywords get searched for and how frequently they are searched for. I will cover a variety of them, although if you use the free SEO Book Keyword Research tool and the Google AdWords keyword suggestion tool, you probably do not need to spend money on any of the other tools.

I typically use keyword suggestion tools just to help find common phrases and common modifiers. I do not look at the search volume numbers on any of them as being quantitative, just qualitative. This is especially true when you consider that much of the relevant search traffic is going to be three-, four-, and five-word queries, and you might not think of which ones may not show up on any of these tools.

My tool is a free keyword research tool based on the Overture search term suggestion tool. My keyword research tool pulls keyword data from Overture and then provides links to many related tools. When you first look at it the tool may look a bit overwhelming, but all it does is make it easy to cross reference all the best keyword tools on the market and the related search results for each term. My tool has about a dozen columns. Above are the first half dozen or so.

At the bottom of the keyword search results it also links to blog search, news search, tag search, and some other vertical search types to help you find related content, resources, and ideas to write about. This can prove exceptionally useful if you need one or two more resources to reference to prove a point or complete an article.

I created a free video explaining how my tool works: http://video.google.com/videoplay?docid=-4731142191695956676.

Please don’t hate me for my need to improve my video skills though.

Google AdWords Keyword Suggestion Tool

https://adwords.google.com/select/KeywordToolExternal

To the right end of my tool, I link to the Google AdWords keyword suggestion tool. Google’s tool is free to use.

On top of suggesting related keywords to a word you enter, they also can spider your site or a competing site or page and return a keyword list based on what they

think a page is about. It is exceptionally valuable to get feedback from the leading search engine about what they think your site is about.

Since Google has more search volume than anyone else, the odds of them recommending frequently searched, high-value terms are pretty good.

This tool approximates competition and gives twelve months of historical data. At the top of the inserted image you can see that they allow you to sort through different datasets, which include keyword popularity, advertiser competition level, and cost-per-click estimates. They also make it easy to add keywords to a spreadsheet that you can use to organize your SEO or pay-per-click advertising campaigns.